After being informed that her registration has been approved, Claire updates her website to let people know about her new NDIS registered provider status. She also writes up a mini-ad to be included in some local community newsletters such as the early childhood centre and the disability network for the area. She checks her myplace provider details to make sure they’re correct and participants can easily find her through the Provider Finder tool.
During their next session, Claire tells her existing clients with disabilities about her new provider status. They’re glad that Claire has registered with the NDIS and they share their participant plans with her.
Now that his registration is approved and he gets his Certificate of Registration by email, Clive can start cleaning for people with disabilities. He’s never worked in the disability sector before, but has experience promoting his services and competing with other small businesses in the local area. In fact, he thinks this might be an opportunity to increase the number of suburbs he services and employ new staff.
Clive already uses social media to reach his clients, so he buys a small ad on Facebook and encourages existing clients as well as family and friends to share his news online and offline. To make sure his business is easily accessible for people with disabilities, he decides to advertise on a Melbourne disability services website.
Maraya develops guidelines for her staff to help them work with existing clients and to help those that are now NDIS eligible to start the NDIS assessment process.
Her organisation also wants to offer their services to a broader range of people in the Cairns region, so they start putting in place a marketing strategy to attract new NDIS participants. Maraya goes to the ‘Market Information’ page on the NDIS Website and researches where their new clients might come from and what sort of services they may need.
She also suggests to her CEO that they use local media connections to develop radio and newspaper ads.
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Completion time: 15 minutes
It’s important for you as a provider to understand how participants develop their individual NDIS participant plans before they start looking for providers. The following is an example of typical steps for connecting with participants:
- An NDIS participant works with an NDIS planner to develop their individual plan based on what they’d like to achieve and what suits their needs
- Once the plan is approved by the NDIS, the participant (or their Support Coordinator) uses the NDIS online portal, NDIS local advertising or recommendations to find registered providers
- Once they find a provider (or often, a number of different providers) the participant and each provider will work together to set up a Service Agreement that sets out how they will work together. The next module, ‘How do I work with NDIS participants?’ has further details about this process.
It’s important to keep in mind that some participants might feel overwhelmed about where to start with their NDIS plan or they may be apprehensive about this new approach to disability support.
Promoting your services
As a registered NDIS provider, you’ll be able to find new opportunities for growth by promoting your product or service as part of the NDIS, either being found directly by NDIS participants or by being referred to by NDIS partners. Here are some easy ways to maximise your opportunities:
- Update your website details to include NDIS registration status
- Reach out to relevant community groups and related health and support providers
- Encourage word of mouth through existing patients and networking
- Keep your details up to date within the myplace Provider Portal – NDIS Support Coordinators, Local Area Coordinators (LACs) and Early Childhood Early Intervention (ECEI) program partners looking to refer participants will use the myplace portal and Provider Lists for their state or territory.
This is all part of a dynamic and innovative new Australian disability market that will nurture growth for providers and improve the quality of care and support for participants.
The Terms of Business specifically states that you can’t use the NDIS logo on your own marketing materials - but you can mention your registered status in your written materials, to make sure all your existing clients know you have been through the registration process. More information is available here.